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According to a recent statement from Khairudin Rahim, 4AS Malaysia has been made aware of emerging practices amongst advertisers declining to provide pitch disbursements to its member agencies, with some advertisers having even gone to the extent of compelling 4As member agencies to secure a written exemption from the long-standing 4As pitch disbursement by-laws. “Some advertisers have even tried to legitimize the practice by introducing clauses into their pitch requirements that demand the right to utilize or release an agency’s proposals, documents, concepts, ideas, and intellectual property regardless of whether the agency is chosen in the competitive pitch,” Rahim said. #advertising #pitching #malaysia ------- -[Conference] MARKETECH APAC's "What's NEXT" conference is making its debut in Malaysia this November, and will feature industry discussions on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register Now: https://bit.ly/3OX9oE9

Looking to bolster its category play, the Open Network for Digital Commerce (ONDC) is reportedly looking to onboard news media platforms on the state-backed network. As part of this move, the digital arm of Hindi media giant Dainik Jagran is in advanced stages of integration with ONDC, Moneycontrol reported. Citing a memo prepared by ONDC for media companies, the report said the state-backed network is pitching that the media houses can generate more “value” by facilitating ecommerce transactions on their respective platforms than just advertising. #ondc #ecommerce #news #publishers #startupnews #startupstory

While studying the #MARKETINGFORDIGITALAGE under the guidance of Dr. Tapish Panwar sir at ATLAS SkillTech University we got the chance to read about ASCI and its annual complaints report. Here are some #learnings from it. The Advertising Standards Council of India (ASCI), established in 1985, is a self-regulatory body for the Indian advertising industry. It addresses issues like #dishonest, #offensive, and #harmful ads, as well as those unfair in #competition. ASCI covers ads across various media, including TV, print, #digital, and more. It operates through a #complaint management system, involving an independent jury and retired high court judges for appeals. ASCI offers advisory services to help advertisers adhere to #ethical standards. In 97% cases even celebrities are not able to provide due-diligence. Most of advertisers had to modify their ads after it was processed. Most of the celebrities ads were also non-compliant. A total of 7,928 ads were processed, reflecting a 17% increase in complaints compared to the previous year. The majority of complaints (87.9%) were initiated by ASCI itself i.e. #Suo Moto (Suo Moto is a Latin term which means an action taken by a government agency, court or other central authority on their own apprehension), while the General Public (9.1%) and the Industry (1.8%) also contributed. The most frequent #violative categories included #Gaming, #ClassicalEducation, Health Care, and Personal Care. #Digitalmedia accounted for 75% of ads processed, while Print and TV displayed high compliance rates at 94%. Of the processed ads, 97% required modifications, with an overall voluntary compliance rate of 81%. In the #influencer category, violations were highest in Personal Care and #Food & #Beverages, contributing to 26% of all complaints. ASCI accepts complaints from various sources, including the General Public, Industry, Consumer Organizations, and Government, with detailed requirements for complaint registration. Complaint resolution times varied based on case complexity. Any person who feels advertisement is offensive can file a complaint against it. ASCI handles all complaints regarding misleading, false, vulgar and harmful advertisements. Thankyou ASCI for providing such a insightful report. Team - Sahil Mohan Morajkar Aasif Ali Yayin Matta Achal Ingle Somya Jain

While studying the #MARKETINGFORDIGITALAGE at ATLAS SkillTech University we got the chance to read about ASCI and its #annualcomplaints report. Here are some #learnings 📝 from it. The Advertising Standards Council of India (ASCI), established in 1985, is a self-regulatory #body for the Indian advertising industry. It addresses issues like #dishonest, #offensive, 🤬 and #harmful ads, as well as those unfair in #competition. ASCI covers ads across various media, including TV, print, #digital, and more. It operates through a #complaint management system, involving an independent jury and retired high court judges for appeals. ASCI offers advisory services to help advertisers adhere to #ethical standards. In 97% cases even celebrities are not able to provide due diligence. Most advertisers had to modify their ads after it was processed. Most of the celebrities 🧑💼ads such as VIRAT KOHLI, M S DHONI, BHUWAN BAM, etc. were also non-compliant. A total of 7,928 ads were processed, reflecting a 17% increase in complaints compared to the previous year. The majority of complaints (87.9%) were initiated by ASCI itself i.e. #SuoMoto (Suo Moto is a Latin term which means an action taken by a government agency, court or other central authority on their own apprehension), while the General Public (9.1%) 📊and the Industry (1.8%) also contributed. The most frequent #violative categories included #Gaming, #ClassicalEducation, #Healthcare, and Personal Care. #Digitalmedia accounted for 75% of ads processed, while Print and TV displayed high compliance rates at 94%. Of the processed ads, 97% required modifications, with an overall voluntary compliance rate of 81%. In the #influencer category, violations were highest in Personal Care and #Food & #Beverages 🥗🧃contributing to 26% of all complaints. ASCI accepts complaints from various sources, including the General Public, Industry, Consumer Organizations, and Government, with detailed requirements for complaint registration. Complaints resolution times varied based on case complexity. Any person who feels advertisement is offensive can file a complaint against it. ASCI handles all complaints regarding misleading, false, vulgar and harmful advertisements. Team members:- Adnan Ansari Yayin Matta Aasif Ali Somya Jain Achal Ingle

MENA region will more than double to reach $2.3bn in 2027: Omdia Click to know more:- https://lnkd.in/d2-T7SSs #omdia #videoadvertising #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube