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CIMB introduces MicroBiz Ready to local micro-SMEs

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CIMB Bank Berhad recently introduced MicroBizReady, a programme that provides tools and mentorship for local micro-SMEs to expand during and beyond the current challenging business landscape. A three-day workshop, MicroBizReady benefitted 30 micro-SMEs and received training on brand strategy, business strategy, exploring new business models to improve cash flow, crisis management and Malaysia’s halal business sector. “Aligning to BNM’s Value-based Intermediation concept, MicroBizReady is specifically created to develop an entrepreneurship programme that is sustainable for our community. SMEs form the largest segment of businesses in Malaysia and we need to ensure they sustain and remain relevant in the competitive Malaysian market. This is very much in line with one of our Forward23+ strategic themes namely, ‘Customer Centricity’, where we place customers at the heart of everything we do, by helping them get through this difficult time,” said CIMB Islamic Chief Executive Officer, Ahmad Shahriman M. #CIMBForward https://lnkd.in/gkUkdK4

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