The Association of Banks in Malaysia’s Post

AmBank Group recognised for excellence in Banking Analytics at the Malaysia Technology Excellence Awards 2021

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AmBank is a pioneer in building a model that categorises customers across various segments, e.g. retail individuals, corporates, and SMEs, in order to detect those who use AmBank as their primary operating bank. The model was used to identify levers that drive conversion in a market like Malaysia, where customers are multi-banked. We have been recognised for innovation in our model and how we use analytics to drive tangible outcomes from digital capabilities. We have thus been accorded with the ‘Analytics – Banking category’ award at the Malaysia Technology Excellence Awards 2021. For more information about our products and services, please visit ambank.com.my #AmBank #MYTechExcellenceAwards

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