The Association Of Banks In Malaysia Unveils Interactive Website To Better Engage With The Banking Public

Kuala Lumpur, May 27th 2009 – The Association of Banks in Malaysia (ABM) unveiled a fully revamped website today to better engage with its multitude of stakeholders including an increasingly sophisticated and savvy banking public. The website equipped with more functionalities and designed to provide a better surfing experience will also have an interactive chat channel in the latter half of the year.

The ABM website www.abm.org.my places additional emphasis on consumer education and content relevance with the inclusion of pertinent industry data.

ABM Executive Director Chuah Mei Lin said visitors to the portal will also now be able to submit their queries or complaints online which will give better accessibility to ABM’s frontline personnel. One of the unique new features of the website is that visitors can easily pose a question to ABM as there is a strategically-placed icon on every webpage welcoming queries related to the industry.  

The launch of a fully revamped website is in alignment with ABM’s public hotline ABMConnect (1-300-88-9980) which was launched last December. The public can now engage ABM via cyberspace on their concerns and complaints which may be more effective for some people as opposed to calling the Association directly.

The interactive chat function in the portal in the near future will allow the public to express their views and thoughts on the banking sector – a crucial component in creating informed and responsive bankers and users.

“Interactive discourse in cyberspace has clearly seeped into the consciousness of the savvy urban population, as indicated by the widespread popularity of such portals in the local internet landscape. Our fully revamped website is indicative of our seriousness in bridging gaps if any and reaching out to bank customers as well as the general consumers as best as we can,” Chuah said.

 “ABM fully intends to be a dynamic association. We are highly motivated to help foster greater public confidence in the banking system in tandem with the efforts of our 22 member banks. The website is well laid-out and easy-to-use, even for senior citizens and pensioners alike,” she said.

Chuah said the re-rebuilding of the ABM website, based on the latest internet trends and technology is just one of several action steps planned for this year, mainly to reach out to consumers.

“Our key focus this year is to actively and effectively engage with banking customers. While it is true that ABM kept a somewhat low profile in the past, we intend to change the public and stakeholder perception of the ABM for the better,” she said adding that ABM is working closely with its member banks to stream-line standards for better customer service.

Chuah added that ABM is also going to hold more dialogues in 2009 with consumer groups and other interested parties such as the small and medium enterprise associations as well as special needs groups such as non-governmental organizations representing the disabled.

For more information on ABM’s various activities carried out in the preceding reporting year (2008), please visit www.abm.org.my .

As at 31 December 2008, the ordinary membership of ABM remained at 22 commercial banks operating in Malaysia.  The branch network of commercial banks increased to 2016 branches as at 31 December 2008.  

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