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Swipe Smart with 6E – Empowering Cardholders to Use Credit Cards Responsibly and Effectively
In an effort to inculcate responsible credit card usage among consumers, the National Cards Group (NCG), in collaboration with The Association of Banks in Malaysia (ABM), launched an educational campaign themed Swipe Smart with 6E on 28 October 2010. The nationwide campaign aims to educate credit cardholders by applying 6 enablers:-
1. Educate Yourself
2. Exercise Caution
3. Enhance Your Lifestyle
4. Enjoy Benefits
5. Eliminate Debt
6. Engage Your Card Issuer
This campaign will run from launch to Friday, 31 December 2010. During this period, a series of 6 advertorials will be run in 6 national dailies over a period of 6 weeks, commencing Monday, 1 November 2010. Please click on the first enabler “Educate Yourself” to read its advertorial ahead of publication in the national dailies. Each of the other five enablers will be featured in each of the subsequent weeks. These advertorials will also be posted on the websites of ABM and the organising members.
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